An Open Letter to Prime Minister Carney: Stay the Course on Canada’s EV Future

40 Business Leaders | 130,000 Jobs | Billions Invested

We are at a pivotal moment in the transition to e-mobility. With 130,000 jobs and billions invested, Canada’s EV industry is ready to meet the moment. 40 business leaders ask government to stay the course with Canada’s EV Availability Standard.


40 chefs d’entreprise | 130 000 emplois | Des milliards en investissements

Nous sommes à un moment charnière de la transition vers la mobilité électrique. Avec 130 000 emplois et des milliards en investissements, l’industrie canadienne des véhicules électriques est prête à relever le défi. 40 chefs d’entreprise demandent au gouvernement de maintenir le cap avec la Norme canadienne sur la disponibilité des véhicules électriques.

  • The Letter / La lettre

    Pour lire la lettre en français

    An Open Letter to Prime Minister Carney: Stay the Course on Canada’s EV Future

    October 14, 2025

    The Right Honourable Mark Carney, P.C., M.P.
    Prime Minister of Canada
    Office of the Prime Minister
    80 Wellington Street
    Ottawa, ON K1A 0A2

    Dear Prime Minister:

    As executives from businesses operating in Canada’s electric vehicle (EV) industry, including charging solutions and deployment, vehicle manufacturers, charging installation and maintenance, and e-mobility technology solution providers, we write to you about Canada’s EV ambition. Together, we are building the backbone of Canada’s EV transportation economy.

    Prime Minister Carney, we recognize your government’s recent decision to eliminate the 2026 interim target under the Electric Vehicle Availability Standard (EVAS) and undertake a 60-day review of the standard. We understand that evolving market realities, including the impact of tariffs and global market conditions, require thoughtful reflection. We support the government in taking this time to assess the policy and taking a measured approach that seeks balance between immediate economic realities and long-term climate competitiveness goals.

    This review, however, comes at a pivotal moment. As you noted in your Sept 5th statement, transportation electrification is “creating significant opportunities for the Canadian economy, including new manufacturing jobs and expansions in Canada’s critical minerals mining and processing, which will benefit rural communities”. The industry has already been central to unlocking tens of billions in investment, new facilities, and more than 130,000 Canadian jobs, numbers that are projected to grow significantly by 2030.

    Businesses have made these significant investments in response to Canada’s clear signal that it is serious about building a globally competitive EV economy. Abrupt shifts to weaken or eliminate the EVAS risk undermining investor confidence and signaling that Canada is retreating from the very demand signals to which it asked industry to respond.

    The EVAS is more than a climate measure; it is a crucial part of Canada’s industrial strategy and a strategy to invest in Canada’s workers. It leverages Canada’s clean energy, skilled workforce, and innovation ecosystem. It lowers transportation costs for Canadians, strengthens domestic supply chains, and ensures utilities can plan for and invest in the critical utility upgrades needed to meet future demand.

    We understand that policies must evolve with changing realities. But evolution doesn’t mean retreat. Canada should stand firm on EVAS and provide clear direction. We therefore encourage your government, in the course of this review to:  

    • Maintain the EVAS framework, while considering reasonable policy adjustments to ensure the policy remains effective and durable;
    • Reinstate and expand vehicle purchase incentives in a predictable fashion; and
    • Accelerate charging infrastructure deployment, especially in underserved, rural and northern communities and multifamily dwellings.

    The EVAS is the backbone of Canada’s sustainable mobility future. Eliminating it would risk losing momentum, jobs, and credibility, and undermine Canada’s investments in our workers and economy. Maintaining the standard with reasonable adjustments will allow Canada to build on its EV industrial leadership, attract long-term investment, and ensure affordability for Canadian drivers.

    While we cannot ignore current market realities, they should not be allowed to define Canada’s future. The greater risk to Canada’s EV industry is not tariffs, but policy uncertainty at home. Canada’s EV sector is ready to meet the moment. We ask for your government’s commitment to provide the clear, ambitious, and stable policy direction that will allow us to do so. 

    The Signatories / Les signataires

    The Quotes / Les citations

    The EV Availability Standard provides the clarity and certainty our industry needs to plan for the future. By offering a predictable trajectory for EV adoption, it sends a powerful investment signal to the market to guide the growth of EV charging infrastructure and enable businesses to confidently scale to meet rising demand. CCIC members represent over 50% of Canada’s public EV charging network, and we are ready to deliver the infrastructure needed to support this transition.

    -Travis Allan, President & CEO, CCIC

    The EVAS supports SMEs like SWTCH in our effort to bring EV solutions to Canadians. It provides the necessary regulatory signal to our investors that EVs are coming and that our industry is a safe investment. This certainty allows SWTCH to employ dozens of people directly and support thousands of electrical contractor jobs across the country.

    – Carter Li, CEO, SWTCH

    Over the past few months, we’ve heard many transportation stakeholders say they’re launching initiatives to prepare for the upcoming EV availability standard. This new framework is already driving real change across the ecosystem by bringing clarity and predictability to the rules of the game. Many now embrace it as an opportunity to position themselves as tomorrow’s leaders.

    – Benoit Lacroix, CEO, Relion

    At Signature Electric, we recognize that uncertainty is one of the most significant challenges businesses encounter when planning for the future. A strong and stable EV Availability Standard provides the clarity and confidence needed for companies like ours to continue investing in charging infrastructure and providing jobs for Canadians. As a licensed electrical contractor with extensive experience in EV charging and electrical systems, we believe consistency in policy is essential to supporting both businesses and EV drivers in Canada.  

    – Mark Marmer, Founder & Owner Signature Electric

    At Phoenix Contact we believe in the All Electric Society, as energy independence is key to a green and sustainable future. The EVAS is an important element to this strategy and delaying it or eliminating would have a negative impact to our economy. This impact will be felt in all of the supply chain and thousands of current and future jobs will be put at risk.

    – Luis Leal, Business Development Manager -eMobility, Phoenix Contact Canada

    Canada’s transition to zero-emission transportation depends on strong policy direction and rapid expansion of charging infrastructure. Maintaining policy certainty, including the EV Availability Standard, will give industry the confidence to invest, create jobs, and keep Canada competitive in the global clean energy economy.

    -Carol McGlogan, President & CEO, Electro-Federation

    Canada’s EV Availability Standard will ensure drivers have choices for adopting electric vehicles and provide certainty for charging infrastructure demand. ChargePoint is committed to growing access to charging across the country.

    -Rick Wilmer, CEO, ChargePoint

    As CEO of 7Gen, I strongly support maintaining the EV availability standard. Electric vehicles are not only an environmental necessity but the inevitable future of transportation: more efficient, innovative, and central to a resilient, competitive economy. Clear, consistent policy is essential to unlock investment, scale production, and ensure Canada leads in the global shift to electrification.

    – Frans Tjallingii, CEO, 7Gen

Media contact: kathleen@ressponsiblecomm.ca

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